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Global digital consulting firm opening headquarters in Grand Rapids, creating 37 jobs

GRAND RAPIDS, MI – Twisthink, a global digital consulting firm based in Holland, is expanding to Grand Rapids and opening a new headquarters facility downtown that will nearly double the company’s workforce.


The company plans to open a new facility in the Doug Meijer Medical Innovation Building in Grand Rapids within the Michigan State University Grand Rapids Innovation Park, the company announced Thursday, June 23.

The expansion will bring 37 new jobs in engineering, design, strategy and project leadership to Grand Rapids, according to the announcement. Currently, the Holland-based company has 40 employees.

The company has also committed to $2.2 million in capital investments through the project.

Founded in 2001, Twisthink is a professional services firm that partners with companies to develop digital strategies and solutions, the company’s website states.

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The company is expanding to Grand Rapids as a result of higher demand for services related to digital connectivity and the Internet of Things, the release said. In recent years, the company has partnered with major companies like Stryker, Whirlpool, Amazon Web Services, Microsoft and more.

“This is a pivotal moment for us,” Twisthink Managing Partner Robert Niemiec said in a prepared statement. “What we have created and practiced over the past two decades has reached the tipping point for companies desiring to innovate, accelerate and grow.”

Niemiec said the company chose to expand into Grand Rapids because the city brings Twisthink closer to a wide range of industries like healthcare, industrial, manufacturing and mobility. The region also offers a deeper pool of specialized talent to tap into, he said.

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“It is best suited for us as we bring greater tech capabilities to our new home city and create meaningful impact here, throughout the state, and globally,” he said.

Gov. Gretchen Whitmer said the company’s expansion to Grand Rapids signals continued economic recovery and growth in Michigan.

“Today’s investment by Twisthink will build on Michigan’s tech strengths and create dozens of high-skill, good-paying jobs for Michiganders in West Michigan,” she said in a statement. “Twisthink’s new headquarters facility will reinforces our reputation as a world leader in innovation.”

The Michigan Economic Development Corporation (MEDC) is providing the company with a $300,000 Michigan Business Development Program performance-based grant for the expansion project.

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“Grand Rapids continues to establish itself as a premier tech and professional services hub in the state and this investment by Twisthink further highlights the competitive advantages our state has to offer growing tech businesses – from the strength of our business climate to our talented workforce,” MEDC CEO Quentin Messer, Jr. said in a statement.

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